Published: October 28, 2015
Filed Under: Education, Luxury Home Marketing
This month I became a member of The Institute for Luxury Home Marketing. Membership requires completion of extensive training in marketing luxury properties covering topics including lifestyle segmentation, trends and amenities in today’s luxury home market, and creating a marketing plan for homes in the upper-tier. In addition to the training, membership provides access to tools and resources for marketing luxury homes as well as opportunities for networking with luxury homes agents nationwide.
Completing the requirements for membership was one of the goals I set for myself this year. In order to provide my clients with the highest level of service possible, I believe it is important to continually refresh and upgrade the skills required for success in today’s real estate market. This was an outstanding program and I look forward to applying the principles learned when listing luxury homes and working with buyers looking for exceptional properties. Please let me know if you’re interested in Baton Rouge’s luxury real estate market or know someone who is.
Published: September 13, 2013
Filed Under: Education
When considering listing your home for sale with a real estate agent it’s important to ask, “What was the last class you took to improve your home selling and marketing skills?” No matter how much you know, or how much you think you know, there’s always more to learn. That’s why I just completed a two day course in obtaining and servicing real estate listings.
The class was conducted by the Council of Residential Specialists of the National Association of Realtors. It was held in Baton Rouge at our local office. The course included techniques in seller counseling, pricing, various client servicing activities, marketing techniques, and other programs designed to close sales on residential properties.
I enjoyed it. I learned from it. And, I had a good time with other top producing agents in my market. I’m glad the Greater Baton Rouge Association of Realtors brought this program to our market and will definitely attend the next in a series of programs planned for next year.